THINKING AHEAD
THINKING FAST
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I'm Laura — a graphic designer with a deep curiosity for visual culture, well-crafted experiences, and a keen eye for detail that makes an idea feel just right.
I've spent 10+ years working across graphic, digital, and UI/UX design, moving between branding, campaigns, interactive experiences, and product design. My background in graphic design taught me to think visually, while working with digital products taught me to think about how people interact, feel, and navigate.
combining strong visual identities with intuitive and engaging user experiences. I take ideas from initial concepts through to final interfaces, balancing structure, layout, typography, interaction, and responsive design. My goal is to create digital experiences that not only look great, but also feel natural, clear, and easy to navigate.
DIGITAL & WEB DESIGN
that give brands a clear, distinctive, and consistent visual language. From developing logos, color palettes, typography, and graphic elements to bringing everything together in a well-defined brand book, I build systems that are both visually strong and easy to use. The goal is to create identities that feel authentic to the brand and work across every part of the brand experience.
VISUAL IDENTITY SYSTEMS
print & editorial design
translates visual ideas into print-ready physical formats. From brochures, flyers, and posters to multi-page publications, I handle the process from initial grid setup to final file export—managing bleed, color spaces, typography, and prepress specs to ensure a seamless handoff to production.
tailored for festivals, campaigns, and events to capture the core idea and visual direction of a project. I focus on creating strong, flexible concepts that can be adapted across multiple formats and placements, from large-scale banners and digital ads to social media and other campaign materials.
KEY VISUALS
bringing a company’s visual identity into tangible products people can wear, use, and connect with. From apparel and accessories to promotional products, the focus is on creating designs that feel creative, relevant, and consistent with the brand.
BRANDED MERCHANDISE DESIGN
WORK ATTITUDE
CREATIVE APPROACH
Design is how I explore ideas, solve problems, and bring stories to life. With a background rooted in Scandinavian and Latvian design education, I blend brand strategy, UI/UX, and visual craft using tools like Figma and Adobe Creative Suite. My focus is on turning complex concepts into clear, engaging experiences that serve both the user and the brand.
CONTENT CREATION
That same thoughtful approach extends to every asset I create, from social campaigns and video to out-of-home and print media. Working within established brand guidelines, I combine precise grids and typography with fresh visual ideas. This ensures every piece feels intuitive, structured, and genuinely connected to the bigger picture.
TEAMWORK
Bringing those ideas to life relies on strong collaboration. Working within a dynamic and fast-paced environment, I’ve learned how to keep multidisciplinary projects moving smoothly alongside copywriters, strategists, and project managers. Whether collaborating across teams or mentoring interns, I rely on clear communication to guide every project from the first sketch to final delivery.